British Style at the Heart of Qatar Goodwood

JODIE KIDD & NAOMIE HARRIS X QATAR TOURISM — QATAR GOODWOOD FESTIVAL

Qatar Goodwood sits at the crossroads of world-class racing and British style – a festival where fashion and sport share equal billing. Qatar Tourism wanted a presence that belonged in that world, not one borrowed from elsewhere.

GTN identified Jodie Kidd and Naomie Harris as the right fit – two figures whose own reputations for elegance, sport and British style reflect the world Qatar Goodwood represents. Their attendance connected Qatar Tourism with racegoers, owners and the wider fashion and lifestyle audience the festival attracts, extended through content shared directly from both women across their own channels.

The result was a credible, authentic presence for Qatar Tourism within one of the British summer season’s most storied events.