Putting Royal Ascot on Fashion Week’s Front Row

ROYAL ASCOT X LONDON FASHION WEEK

Royal Ascot’s London Fashion Week showcase, creatively led by Daniel Fletcher, called for a deliberate step away from the names and profiles typically associated with the brand — a chance to build relevance in fashion, music and entertainment beyond the racecourse.

GTN led the guest strategy and DJ bookings, curating a room built for London Fashion Week itself: a considered mix of established names, next-generation talent and industry connectors including Kelly Osbourne, Kim Turnbull, Zara Martin, Charli Howard, Zoe Zimmer, Elena Ora, Genevieve Chenneour, Diana Vickers, Martins Imhangbe and Pips Taylor.

The event earned coverage across Vogue, HELLO!, Daily Mail and Metro – introducing Royal Ascot to new audiences and new spaces, while keeping the recognition and prestige at its core