Delivering strategic talent and brand partnerships
GTN brokers the relationships between brands and the talent, moments and cultural properties that matter – from first conversation through to delivery.
We bring together strategic thinking, trusted relationships, commercial negotiation and hands-on management to shape the right opportunity and take it from ambition through to delivery.
→ Talent Partnerships
Building relationships between brands and talent that go beyond a single campaign.
+ Talent strategy and procurement
+ Global ambassadors and campaigns
+ Licensing, collaborations and brand extensions
+ Equity and long-term commercial partnerships
+ Talent negotiation and contracting
+ Partnership and relationship management
→ Talent Programming
Bringing the right talent into the right moments.
+ Major event programmes
+ VIP guest strategy, curation and outreach
+ Talent appearances, hosts and participation
+ Live performances and entertainment
+ Talent negotiation and contracting
+ On-site talent management
+ Long-term programme development
→ Cultural Partnerships
Connecting brands with the cultural moments audiences care about.
+ Brand and cultural-property partnerships
+ IP and commercial collaborations
+ Sponsorship and partnership development
+ Rights and partnership structuring
+ Commercial negotiation and contracting
+ Ongoing partnership management
For over a decade, we’ve been building the partnerships behind the moments.
Bringing Contemporary Culture to Royal Ascot
A First for the Royal Enclosure
Backing a Rising Star, to Deliver for a Global Jewellery Icon
The Hottest Comedy Talent Meets the Coolest New Rosé
The Right Crowd to Launch a Rooftop Residency
Delivering A-List Moments, Beyond the Red Carpet
Putting Royal Ascot on Fashion Week’s Front Row
Earning a Seat at Wimbledon
A New Face for Givenchy at the Miami Grand Prix
Switch Off. Game On.
Launching U9 With a Surprise Set From Tinie Tempah
Marking 20 Years of DJWE on the Global Stage
Making Caprice’s Venues the Place to Be Seen
A Red-Carpet Premiere for a Good Cause
Casillero del Diablo’s First Year as Official Wine Partner of BAFTA
Bringing World-Class Talent to the Abu Dhabi Grand Prix
Launching a Lighter Wine to the Right Audience
British Style at the Heart of Qatar Goodwood
A New Crowd for a Festival of Ideas
An Evening Aboard the Martini Yacht at Monaco Grand Prix
Toasting Amelia Wine’s Launch at Langan’s Brasserie
Bringing Sophistication to the Coronation Cup
Training for Gold: A Golden Train to Paris
Launching JOY Wine With a Live Set From Ella Eyre
Giving a Voice to Shelter’s Christmas Campaign
Bringing Bollywood Glamour to DJWE
Front Row at London Fashion Week
Let’s build the right opportunity
Whether you have a defined brief or an early-stage ambition, talk to GTN about the audience you want to reach and the outcome you want to achieve. We’ll shape the right talent or cultural opportunity and make it happen.
A New Global Ambassador for a New Chapter