A New Global Ambassador for a New Chapter

ORLANDO BLOOM X CASILLERO DEL DIABLO

Casillero del Diablo’s “Wine Legend” story needed a new voice for a new generation – someone whose own story carried the same sense of adventure and instinct the brand was built on.

GTN identified Orlando Bloom as the right fit for Casillero del Diablo’s Wine Legend story, then led every stage of making it real – opening the conversation, negotiating terms, securing the deal and managing relationships on both sides through to signature. GTN was on the ground in Chile throughout production, managing talent and delivery in person from first idea to final cut. Contract management continues across all global stakeholders keeping the partnership on track as it progresses.

Bloom fronts a cinematic global campaign across the UK, Chile, Brazil, Mexico and Ireland – the first chapter in a multi-year partnership carrying the Wine Legend story forward.