Código 1530 Launch Event

THE BRIEF

Código 1530 appointed GTN to lead VIP guest strategy for the launch of its summer Penthouse residency at Aethos London, an immersive programme bringing together music, food and Mexican craft in the heart of Shoreditch.

The objective was to establish the residency within London’s cultural landscape and connect Código 1530 with an audience aligned to the brand’s premium lifestyle positioning. GTN identified and secured talent across music, fashion and entertainment who could bring credibility, visibility and cultural relevance to the launch.

THE RESULTS

GTN secured Clara Amfo, Henry Holland and Phoenix Brown as VIP guests for the launch, creating a considered mix of talent with strong connections across music, fashion and contemporary culture.

Their attendance placed Código 1530 in front of relevant audiences beyond the drinks category, complementing a wider residency built around leading DJs, cultural collectives and culinary talent. By aligning the guest strategy with the location, creative programming and target consumer, GTN delivered a launch audience that reflected the world Código 1530 wanted to occupy and helped establish the Penthouse as a credible new cultural platform for the brand.