Casillero x BAFTA 2026

THE BRIEF

Building on the success of Casillero del Diablo’s first year as Official Wine Partner of BAFTA, GTN was appointed to develop and deliver the talent strategy for the 2026 Film and Television Awards, driving continued visibility, cultural relevance and earned media value around the partnership.

In an environment where nominees, winners and globally recognised talent already dominate the conversation, the strategy required careful consideration of who could create genuine cut-through for the brand. GTN identified talent with strong consumer recognition, media relevance and an authentic connection to Casillero del Diablo’s target audience, while expanding the activation beyond event attendance to create additional social content around each partnership.

THE RESULTS

GTN secured Vogue Williams and Spencer Matthews for the BAFTA Film Awards and Frankie Bridge for the BAFTA Television Awards, managing the talent partnerships and activation end-to-end. Each partnership incorporated pre-event ‘Get Ready With Me’ content shared across social channels, extending Casillero del Diablo’s presence beyond the awards themselves and creating additional consumer touchpoints around the partnership.

Across the Film and Television Awards, the campaign generated sustained press coverage and strong audience reach across both activations. Generating over 30 pieces of dedicated coverage, contributing to more than 170 million views, across titles including the Daily Mail, HELLO!, Page Six, Mirror, Stellar and EVOKE.

By combining strategic talent selection, event attendance, pre-event content and earned media, GTN developed the BAFTA partnership into a broader talent platform for Casillero del Diablo, building on the success of 2025 while creating greater value across social, consumer and media channels.