Mika Stojsavljevic x Pandora

THE BRIEF

Pandora appointed GTN to identify and broker a strategic talent partnership that would establish the brand’s presence within professional tennis while aligning with its long-term brand positioning.

GTN identified Mika Stojsavljevic as a talent with significant future potential and led the partnership process from talent strategy and negotiations through to securing the final commercial agreement, creating an opportunity for Pandora to build an authentic relationship with Mika from the beginning of her professional journey.

THE RESULTS

GTN brokered Pandora’s first-ever tennis partnership and Mika Stojsavljevic’s first commercial brand agreement, marking a significant milestone for both brand and talent.

Built around long-term potential rather than established profile, the partnership positions Pandora at the beginning of Mika’s journey as she develops on the international stage. By identifying the opportunity early and aligning the ambitions of both parties, GTN delivered a partnership designed to grow alongside the brand and talent, giving Pandora an authentic role in the story from day one