BeLight Wine

THE BRIEF

Working alongside PR agecny 29 London, GTN executed a dynamic PR campaign for Casillero del Diablo to support the launch of their new BeLight Wine. The campaign focused on promoting BeLight’s lower alcohol and lower calorie features, targeting press and influencers to raise awareness and secure visibility.

THE RESULTS

The centre piece was a Sky cinema event featuring guests such as Ashley Roberts, Candice Brown, Katya Jones and Aimee Fuller. This event, along with strategic gifting to 10-15 influencers, secured over 10 pieces of coverage in notable outlets including Daily Mail, The Times, iNews, and City AM.