U9 x Tinie Tempah

THE BRIEF

The team behind U9 Karaoke Bar – London’s first high-end East-Asian inspired karaoke and cocktail venue – challenged themselves to “launch with a bang” and immediately position U9 as a must-visit nightlife destination. They needed a celebrity-powered opening night that would attract high-profile guests, generate buzz, and secure media coverage – all to create momentum ahead of a full public launch.

THE RESULTS

The launch delivered exactly that: The team secured global superstar Tinie Tempah as a surprise performer, to coincide with the release of his new single, along with a VIP guest list managed by GTN with top names including Henry Holland, Yinka Ilori, JME, Diana Vickers, Candice Brown and Oliver Cheshire. The event generated national press coverage in both The Sun and Daily Express.