E.On Next X Big Potato Games

THE BRIEF

E.ON Next engaged GTN to broker a culturally relevant brand partnership for their “Switch Off. Game On” campaign, designed to encourage families to disconnect from screens and reconnect through play. GTN was tasked with identifying and securing the ideal collaborator to bring this message to life during the peak pre-Christmas board-game season – ultimately aligning E.ON Next with Big Potato Games as the perfect strategic fit.

THE RESULTS

GTN delivered a highly resonant campaign moment, launched with Ashley & Jordan Banjo and followed by Martin & Harleymoon Kemp driving the next wave of “Switch Off. Game On.” content. The partnership generated strong cultural relevance, organic engagement and meaningful consumer connection at a key seasonal moment.