Diablo x Devil Wears Prada Musical

THE BRIEF

GTN was engaged to broker a high-impact cultural partnership between two iconic brands, securing Diablo as the Official Wine Sponsor of The Devil Wears Prada Musical. The objective was to create a standout launch moment that connected the production with culturally relevant audiences, while aligning the sponsorship with a meaningful cause through collaboration with the Elton John AIDS Foundation for the world premiere. GTN was tasked with securing influential VIPs whose organic attendance would elevate visibility, enhance cultural resonance and drive earned-media impact.

THE RESULTS

GTN delivered a high-visibility premiere moment supported by an influential talent lineup, generating strong organic PR, cultural relevance and earned-media value for both Diablo and the production. VIPs including Lady Amelia Windsor, Vanessa White, Donatella, Elton John, Clara Amfo, Amelia Dimoldenberg, Lily Collins, Katy Perry, Sienna Miller and many more attended – creating premium social coverage and reinforcing the partnership’s credibility.