A Red-Carpet Premiere for a Good Cause

DIABLO X THE DEVIL WEARS PRADA MUSICAL – WORLD PREMIER

GTN was engaged to broker a high-impact cultural partnership between two iconic brands, securing Diablo as the Official Wine Sponsor of The Devil Wears Prada Musical. The partnership needed a launch moment worthy of two iconic names – one that also stood for something, through the world premiere’s partnership with the Elton John AIDS Foundation.

GTN delivered a high-visibility premiere moment supported by an influential talent lineup, generating strong organic PR, cultural relevance and earned-media value for both Diablo and the production. VIPs including Lady Amelia Windsor, Vanessa White, Donatella, Elton John, Clara Amfo, Amelia Dimoldenberg, Lily Collins, Katy Perry, Sienna Miller and many more attended – creating premium social coverage and reinforcing the partnership’s credibility.