Caprice Restaurants

THE BRIEF

GTN was engaged to elevate a series of luxury venues by attracting a new wave of culturally relevant VIPs and tastemakers. The objective was to reinforce the venues’ status as the most desirable places to be seen, driving cultural credibility, organic social visibility and influential word-of-mouth. GTN was tasked with securing high-profile guests who aligned with the venues’ premium positioning, using trusted industry relationships to deliver authentic, unpaid attendance and social sharing.

THE RESULTS

GTN delivered a highly visible VIP programme that generated powerful earned-media impact and cultural momentum for the venues. Through a curated mix of influential figures across entertainment, fashion and culture – including Cate Blanchett, Betty Bachz, Hayley Atwell, David Gandy, Daisy Edgar-Jones, Taron Egerton, Aisling Bea and many more – the venues achieved elevated prestige, strong organic social coverage and a surge in cultural relevance driven entirely by unpaid, authentic appearances.