Casillero x BAFTA

THE BRIEF

Casillero del Diablo engaged GTN to support the launch of their new BAFTA partnership. The objective was to generate widespread visibility and cultural relevance around their role as Official Wine Partner for the 2025 Film, TV & Gaming Awards. GTN was tasked with delivering a standout, talent-led activation that would drive global PR coverage, spark organic social conversation, and position the brand within premium entertainment culture. This included securing influential VIP attendance and creating a tastemaker moment that extended engagement beyond the red carpet.

THE RESULTS

GTN delivered high-value global PR, strong organic social amplification and a premium cultural moment that significantly elevated the partnership. With VIP guests including AJ Odudu and Mollie King across both the Film Awards and TV Awards, the activation generated 30+ pieces of coverage, 799m reach, and 4.5k+ organic tastemaker interactions, reinforcing Casillero del Diablo’s new BAFTA role with powerful earned-media impact.