DJWE20

THE BRIEF

To mark its 20th edition, The Doha Jewellery & Watches Exhibition engaged GTN to expand the event’s reach beyond local audiences and strengthen its global luxury positioning. The objective was to elevate brand awareness internationally by introducing DJWE to new, culturally relevant consumers through a high-impact ambassador and VIP programme. GTN was tasked with securing influential figures across fashion, lifestyle and entertainment through both paid and non-paid talent – to enhance prestige, drive visibility and reinforce DJWE as a world-class luxury destination.

THE RESULTS

GTN delivered a culturally resonant talent lineup that significantly amplified DJWE’s global profile and social impact. With VIPs including Thierry Henry, Irina Shayk, Kareena Kapoor, Nick Wooster and more, the event achieved strong earned-media uplift, expanded international reach and strengthened its cultural credibility across key luxury markets.