Ben Whittaker x Givenchy

THE BRIEF

Givenchy engaged GTN to identify and secure talent for the launch of Gentleman Society Eau de Parfum Sport during Miami Grand Prix weekend, connecting the fragrance with an audience at the intersection of sport, luxury and contemporary culture.

GTN identified British boxer Ben Whittaker as a strong strategic fit, bringing together a rising sporting profile with the confidence, ambition and high-performance positioning surrounding the launch.

THE RESULTS

GTN secured Ben Whittaker’s attendance at the Givenchy launch in Miami, placing the partnership within one of the world’s highest-profile sporting and luxury environments.

The activation connected Givenchy with audiences across sport, fashion and lifestyle, using relevant talent and cultural context to extend the fragrance launch beyond a traditional brand event. By aligning talent, product and occasion, GTN delivered a credible cultural moment for Givenchy during a key weekend in the international sporting calendar.