A New Face for Givenchy at the Miami Grand Prix

BEN WHITTAKER X GIVENCHY – MIAMI GRAND PRIX LAUNCH

Givenchy’s launch of Gentleman Society Eau de Parfum Sport, during Miami Grand Prix weekend, needed a face who embodied the fragrance’s confidence and ambition – someone who belonged at the intersection of sport, luxury and culture, not just another launch-event guest.

Givenchy trusted GTN to find that person. GTN identified British boxer Ben Whittaker, bringing a rising sporting profile and genuine presence to the launch.

His attendance placed Givenchy within one of the world’s highest-profile sporting weekends, connecting the fragrance with audiences across sport, fashion and lifestyle beyond a traditional brand event. The partnership was extended through a GQ interview with Whittaker and social coverage from both Whittaker and Givenchy, carrying the moment beyond the weekend itself.