Casillero del Diablo’s First Year as Official Wine Partner of BAFTA

CASILLERO DEL DIABLO X BAFTA 2025

Casillero del Diablo engaged GTN to support the launch of their new BAFTA partnership. The objective was to generate widespread visibility and cultural relevance around their role as Official Wine Partner for the 2025 Film, TV & Gaming Awards. Delivering a standout, talent-led activation that would drive global PR coverage, spark organic social conversation, and position the brand within premium entertainment culture. This included securing influential VIP attendance and creating a tastemaker moment that extended engagement beyond the red carpet.

With VIP guests including AJ Odudu and Mollie King across both the Film Awards and TV Awards, the activation generated 30+ pieces of coverage, 799m reach, and 4.5k+ organic tastemaker interactions, reinforcing Casillero del Diablo’s new BAFTA role with powerful earned-media impact.