Royal Ascot

THE BRIEF

GTN was appointed by Royal Ascot to lead the event’s VIP guest strategy, developing and delivering an end-to-end guest programme designed to maximise visibility, cultural relevance and earned media impact across the five-day festival.

From talent identification and guest curation through to invitations, talent management and on-site delivery, GTN was responsible for ensuring every guest aligned with Royal Ascot’s wider communications objectives, helping reinforce the event’s position as one of the world’s most prestigious sporting and social occasions.

THE RESULTS

GTN secured and managed a carefully curated mix of high-profile talent and influential guests from across entertainment, sport and culture, generating sustained coverage throughout the week across entertainment, lifestyle and news media. Guests included Maura Higgins, Kelly Osbourne, Dame Mary Berry, Vanessa Williams, Holly Willoughby, Stanley Tucci, Mo Gilligan, Golda Rosheuvel, Ncuti Gatwa and many more.

Alongside delivering Royal Ascot’s core VIP strategy, GTN also produced the first surprise performance within the Royal Enclosure, with Tinie Tempah‘s exclusive appearance creating a landmark cultural moment for the event. The combined programme extended Royal Ascot’s reach well beyond the racecourse, strengthening its relevance with contemporary audiences while maintaining the heritage and prestige that defines the brand.