Orlando Bloom X Casillero del Diablo

THE BRIEF

Casillero del Diablo appointed GTN to identify, negotiate and broker a global celebrity partnership that would reinforce the brand’s premium positioning and introduce its iconic “Wine Legend” story to a new generation of consumers.

GTN was responsible for the end-to-end partnership process, from talent strategy and identifying the right global ambassador through to negotiations, commercial alignment and securing the final agreement between the brand and talent representation.

THE RESULTS

GTN successfully brokered a landmark global partnership with Orlando Bloom, one of Hollywood’s most recognised international actors, who was appointed as Casillero del Diablo’s new global spokesperson.

The partnership will see Bloom front a major international campaign and cinematic brand film, launching across key global markets including the UK, Chile, Brazil, Mexico and Ireland. By managing the partnership from initial strategy through to final signature, GTN ensured alignment between brand objectives, commercial priorities and talent representation, delivering a long-term platform designed to strengthen Casillero del Diablo’s global positioning and cultural relevance.